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VOGUE

" Hard water can play havoc with your skin and hair "

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L'Oreal

" According to an NCBI study, hard water decreases hair strength and increases hair breakage. This was found when comparing hair treated with hard water to hair treated with deionized water. "

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Harper's Bazaar

" I always first guide them to purchase a shower water filter, or put a water filtration system on their entire home. After your very first shower you’ll notice a difference in your skin and your hair followed by an increase in growth of your lashes, brows and nails as well as plump and soft lips "

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GRAZIA

" Studies, like one by King’s College London, has found, ‘growing evidence of a link between exposure to hard water and the risk of developing eczema’. "

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ELLE

" Hard water can make your hair feel drier and duller, whilst soft water leaves it, well, softer. "

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